Mark Z. Danielewski

Danielewski began work on a 27-volume series, ''The Familiar'', although he completed only five volumes before halting the project in 2017.
Danielewski's work is characterized by an intricate, multi-layered typographical variation, or page layout, which he refers to as "signiconic". Sometimes known as visual writing, the typographical variation corresponds directly, at any given narratological point in time, to the physical space of the events in the fictional world as well as the physical space of the page and the reader. Early on, critics characterized his writing as being ergodic literature, and Danielewski has described his style as:
Signiconic = sign + icon. Rather than engage those textual faculties of the mind remediating the pictorial or those visual faculties remediating language, the signiconic simultaneously engages both in order to lessen the significance of both and therefore achieve a third perception no longer dependent on sign and image for remediating a world in which the mind plays no part."Provided by Wikipedia
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